At Sage's Canadian get together, Kriti Sharma, VP of AI and bots, outlined the principles the company developed along with its accounting chat bot Pegg. "The 'Ethics of Code' are designed to protect the user and to ensure that tech giants, such as Sage, are building AI that is safe, secure, fits the use case and most importantly is inclusive and reflects the diversity of the users it serves," Sharma says. The brief version is as follows: 1. AI should reflect the diversity of the users it serves and must not perpetuate stereotypes. 2. AI must be held to account and so must users. Technology should not be allowed to become too clever to be accountable. 3. Reward AI for 'showing its workings'. An AI system learning from bad examples could end up become socially inappropriate. Proponents must tdevelop a reward mechanism when training AI with AI and robots aligning with human values. 4. AI should level the playing field, providing accessibility to those with sight problems, dyslexia and limited mobility. 5. AI will replace, but it will also create via the robotification of tasks. If businesses and AI work together people can focus on what they are good at—building relationships and caring for customers. In addition to the ethics code, Sage has announced a rolling program of BotCamps in the United Kingdom to teach those between 16 and 25 years old basic bot and AI coding skills.