Pronto claims 1,200 customers in 27 countries and its Avalara announcement noted its enlistment of VARs in the United States. Pronto is just get started and has four resellers in the United States and Canada, according to Terry Leister, who was named to the position of VP for North America, last fall. The company is interested in growing the channel “exponentially” over the next five years and plans to take advantage of resellers who have been "disenfranchised by their vendor." That translates into feeding off dealers who find themselves competing with numerous resellers of the same product. Pronto is also looking for “Companies that have been selling an integrated solution into a particular geographic market place in and know what the sales cycle is all about and what it tells to install a nontrivial business systems,” Leister said.