Among other salient points was the visibility of Columbus IT Partner, the Dynamics reseller headquartered in Denmark. Two of its operations, LS Retail and To-Increase, had large booths flanking the aisle in front of the entrance while a smaller booth under the Columbus IT name was also present. The booths also reflect the emphasis on retail from Microsoft Dynamics AX for Retail, which incorporates software that Microsoft acquired from Columbus IT and add to that AlfaPeople, the retail-only AX VAR that just entered this country. While Microsoft insists that AX isn't favored over the other three packages, there are few in the channel that believe otherwise.