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SMALL VARS GET MICROSOFT LIFELINE

Microsoft has made the most detailed description to date of its new channel program, which is believed to be largely concerned with reducing the number of resellers. Doug Kennedy, VP of Dynamics partners, says that the company is introducing a Lead Referral program that would enable them to be compensated for referrals that lead to Dynamics sales. Central to these is the Incentive program. As discussed by Kennedy, the new structure rewards growth and total revenue. "In many cases partners will have the opportunity to earn more than they do today.

We believe this is a highly competitive, 'pay-for-performance' partner discount model that will enable us to realize our growth goals," he said in a prepared statement. Among resellers who like the idea, the change should curtail the proliferation of dealers that they say is cutting into profitability. Kennedy also discussed the Autobill Program, which provides automatic renewals under the Business Ready Enhancement Plan, although  he gave few details. Another major change that was lacking detail was in Support and Services, which Kennedy described as providing “support for the entire Microsoft stack, advisory services and self-service capabilities." Small VARs are also getting assistance by joining with larger VARs. This includes the SBS Group, a Dynamics (and Deltek) reseller based in Woodbridge, N.J., which this week officially announced its SBS Partner Network, designed to shelter smaller operations. The company now has 11 offices having recently added Cardamel Consulting, Lakeshore Consulting, and Compuexcel.
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