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CERTINIA ISSUES WINTER RELEASE Featured

 Certinia (formerly FinancialForce) highlighted AI capabilities in the winter release of its software. The company said this month Certinia AI utilizes predictive modeling to provide predictions for a variety of metrics.

These includes days to pay in Cash Flow Forecasting, enhanced margin optimization in Services Delivery and project delivery insights. Certinia says models are trained on a customers’ data with users able to view the attributes of the model, its accuracy, and how it can be improved. During a product briefing chief product Dan Brown said the company worked to broaden the audience for planning and analysis. The company has moved beyond the terms “FP&A” (Financial Planning and Analysis) and “FRB” (Financial Report Builder”, Brown said, “We have expanded it beyond financial professionals so they can be able to use any data on the Salesforce platform.” In addition, Certinia said there are Improvements to accounting workflows designed for Financial Controllers and Analysts for compiling and distributing information on investments across allocation templates, bank reconciliations, period close playbooks and reporting to streamline accounting workflows in the period close process. Certinia noted its Extended Planning and Analysis (XP&A) “goes beyond traditional financials to incorporate operations, sales, HR, and other critical functions into one holistic view of business-wide performance.” FRB was evolved to the Extended Report Building for providing non-financial reporting for Certinia PS Cloud and ERP customers.

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