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MIXED SIGNALS ON DECEMBER SALES

December should be one of the biggest sales months in the year as companies flush out budgets.But it doesn’t look like 2010 is going to fit that pattern. And interviews with a handful of high-quality resellers produce a mixture of views on the mid-market business.One says sales are dragging, possibly as businesses wait for Congressional action on taxes. Another says leads are great, although sales aren’t up to the same level. 

The best characterization is probably that end users are still being cautious. Take the fact that Microsoft is offering 20 percent off on up to 20 Dynamics users in a year-end promotion and the CRM switching promos going on (See related item in this newsletter). These suggest that the business pump needs priming. In fact, asked if the accounting software business has gotten to the point the car business reached a few years ago - people wait for the specials before they buy -- one reseller said, “Probably.” And deals continue to slip into next year as prospects hem and haw about spending money. To a great extent, the situation can be summarized much like the results for Sage North America, released last week, which is not as bad as 2009. But even though Sage sales were down and Dynamics revenue was up, the Microsoft channel is in a far worse mood. It sounds like everyone but the very biggest dealers (and it’s hard to get an assessment from some of those) feel they are constantly squeezed so Microsoft can make its numbers without no consideration for them.

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