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MACOLA MARKETING DIRECTOR GONE Featured

Beth Cattunar, MacolaHad been wondering why I had not heard anything from Macola lately. The new marketing director Beth Cattunar, said in August she would contact after getting things more organized. She had started only the month before. Then things stayed quiet.

A check of her LinkedIn profile this week showed Cattunar left the Dublin, Ohio-based software vendor in October, ending a four-month tenure at Macola. Cattunar's profile said that at Macola she "Managed a 1.2 million dollar, 6 person team". The only contact with her came when I noticed during summer that the name of the parent company, Exact, had been removed from the Netherlands-based company's operations in the United States: JobBoss, Macola and Max. Exact had been trying to build its own brand in the U.S. for a few years. But in my only contact with her, Cattunar wrote in an email that "The objective of creating the dedicated URL for each of the business units is to bring stronger brand awareness to the divisions."

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