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INTERDYN WEIGHS FRANCHISING MOVE

Alan KahnInterdyn, the company owned by several Dynamics resellers, is moving towards starting a franchising program. It is one of a number of programs underway by VARs to bring together smaller operations as Microsoft thins its channel. Alan Kahn, co-owner of New York-based InterDyn AKA said “That is the plan. It will take some time to get there.” Before formulating a franchise program, which would require filing state franchising circulars, the company needs to reorganize. “There are legal documents that need to get signed and change in structure,” said Kahn, who is president of the jointly owned Interdyn company. If the plan moves ahead, Interdyn would need to raise funds. Kahn said that while Microsoft encourages aggregation it will not approve buying groups in which dealer band together just to get better pricing.

The vendor would support “something more meaningful. An organization that provides value to its membership,” he said. Interdyn members have their roots in selling Dynamics GP, but most have branched out into the other Dynamics accounting packages. Interdyn Socius, based in Cleveland and Interdyn BMI of Minneapolis., are part of Advanced Distribution Systems which formed last year to market Dynamics AX for Retail. (That group’s membership includes three non-Interdyn companies). Another signal about the company’s plans came in November when Socius hired Terry Ginley as director of product strategies and mergers and acquisitions. Ginley worked as a customer service and support director and BI global practice manager for Microsoft. His duties include the company’s Dynamics AX product strategy and integration into Interdyn.
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