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HOUILLON PUSHING SAGE BRAND

Pascal HouillonExecs come and go but issues stay and for most companies and for Pascal Houillon, the new CEO of Sage North America, promoting the Sage brand remains crucial as he takes over his new role. As Houillon met the U.S. press this week for the first time, he noted the obvious problem: "We are very focused in North American on product brand."

He intends to develop the Sage brand here and demonstrate its importance to end users. In a telephone interview today, Houillon also noted Sage is back in the acquisition game and that probably means acquiring vertical capabilities to tailor financial applications for particular markets. It also means developing or acquiring business intelligence and analytical tools. "We want to move to the front office," he said, noting this encompasses dashboard tools for ERP packages. While the company is moving to utilize the web, the emphasis online remains providing a hybrid approach so that users who want on-premise packages have them, often with functions that utilize the web. Houillon said for many, "We don't do accounting online. There’s no point to move those features to the cloud." However, resellers must adapt their business model to the move online and they and Sage must also adapt to the huge demand for mobile technology. Payment services will also get continued emphasis as cross selling to ERP customers has developed. ERP customers who utilized Sage in this area contributed 20 percent of new sales in the half ended March 31.

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