Estimated reading time: 1 minute, 17 seconds

ACUMATICA TWINS: HAVE US YOUR WAY

NetSuite Guy and Acumatica TwinsAcumatica has taken a page out of the PC versus Mac ads of a couple of years ago with the Acumatica twins versus the NetSuite cloud guy. It all adds up to increasing evidence that this company is very innovative in marketing. I don't use the software so I'm in no position to judge that. But the tag line by the blond twins in its YouTube ad: "You can have us any way you like" will probably attract more than nerds. The offer refers to the fact that Acumatica is available on-premise and in the cloud.
Anyway, I think that's the reference. You might remember that Acumatica did some interesting things at Convergence in New Orleans in March, including having someone with a "Convergence" sign at the baggage claim in the New Orleans airport handing out company shirts. Acumatica also had a party down the street from the convention center in the Big Easy with a six-piece Dixieland band going up and down the street in between, each musician riding in a separate pedicab. Given NetSuite's penchant for bashing competition, Acumatica appropriately dishes it out when one of the twins says condescendingly, "You're a first-generation cloud product." Acumatica promises the twins will be at NetSuite's SuiteWorld conference in San Jose, Calif., next week. I am assuming, not officially. For a minute I thought they said, "Have your way with us", but that must be age (mine). By the way, the twins look identical, except of noticeably different heights. Double your pleasure, double your fun? To hell with the gum!
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