"We are strengthening the connection between our accountant community and our small business ecosystem," Smith said. Smith said moves also reflect Intuit's increasing focus on "multi-service" firms that offer both tax and accounting services. Executives acknowledged there had been a recent, "modest" price increase for QuickBooks Online. Overall, Smith said Intuit is "backing off revenue growth short-time" as it builds this part of the business. Smith also positioned the move of Matt Rhodes from his role as VP of investor relations to become CFO of the ProConnect group in Plano, Texas, as part of the growing connection between the two sides of the company with professional applications. Rhodes is replacing Bill Chase, who left the company after serving in the finance role for the tax group since November 2012. Chase had been with Intuit since January 2002. Although this may in part just filling a vacancy, in his six years in the investor relations role Rhodes had the opportunity to develop close relationships with Smith and CFO Neil Williams, so I assume he's well tuned into the strategy and corporate message.