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ACUMATICA GETS M'SOFT MARKETING VIP
Stijn Hendrikse, who has held global positions with Microsoft, is joining online application vendor Acumatica in April. Hendrikse, who has been with Microsoft for 12 years, has been senior marketing director for a year and has had worldwide marketing responsibility for the Small & Medium Business segment. He has had some other heavy weight jobs at Microsoft including director of MS Office, director of competitive strategy, director of public sector and chief of staff.
In his blog, Hendrikse gave the reason for the move as follows: "The world of ERP has been kind of stale the past 20 years…. Most innovation has come from more and better vertical applications, integration with other systems like Office or CRM and support of a multitude of software platforms. But at the core not much has changed…" Neither his Linkedin page nor the blog post listed his new title or responsibilities. His Linkedin resume says he "Lead the $2B Office team for the SMB segment & launched the Office 365 cloud service" and that he also "Lead the competitive strategy team for MS Office, Exchange, SharePoint & Lync."
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