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XERO ROLLS OUT PRODUCTS Featured

Rod Drury, XeroXero has introduced a series of products, including the Xero HQ open practice platform. It described as the platform as "an integrated multi-vendor platform for accountants and bookkeepers to run their entire back office". That includes nine practice applications for bookkeepers and accountants.

Also new is Xero Expense, a mobile-first expense management application with open APIs to enable banks to connect with small business employees. Xero CEO Rod Drury says the expense product utilizes artificial intelligence and machine learning. Expense Analytics enables users to see patterns. Xero Discuss, not yet available, enables professionals to discuss financial details with clients from within Xero while Xero Projects, already available, can monitor active projects. Drury said more than 40 percent of Xero's customers are professional service firms. "We'll be going to market alongside our accounting and bookkeeping partners as Xero Projects grows to suit the many vertical industries they work with," Drury said. That last comment has some interesting implications in which we can start pondering how sophisticated can the cloud accounting software company become with features and how far upmarket will it move.

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