The Xero Migration Certified label signals to customers a greater level of technological understanding of partners, says Amy Vetter, Xero's chief relationship officer. "We have gotten a big request from firm owners that they want they want to hire people that have particular skill set," she says. It will also help bookkeepers develop skills for dealing with the wide variety of applications need to serve small business offices. "It's a learning path for bookkeepers to help provide them skills for the future," Vetter says. That includes enabling them to understand tasks such as validating and mapping data.