Accountants, he said, will be a "big catalyst" in the transformation. "We are making our QB Online application strong and rich and getting accountants familiar with using QuickBooks Online and getting them to convince and persuade their clients to convert," he said. In this week's webcast of Sage's results for fiscal 2014, new CEO Steve Kelly also indicated accountants will be on the front line for his company's push of the online Sage One accounting application in the United States. Kelly was not specific, but he commented on the importance of accountants as a channel in Sage One's lagging progress in this country. "We have some work to do around the [accountant] channel, which is less developed in the United States than it is in the United Kingdom," Kelly said.