The latter utilizes artificial intelligence and machine learning. Chief Technology Officer Evan Goldberg said intelligence is being applied to the suite in three different ways. In his keynote address, Goldberg said these are intelligent insights, automation and interaction. Insights, for example, would show which customers are likely to pay while automation involves the system learning which tasks users are likely to perform and executing those automatically. In interaction with tools such as dashboards, “We want to you to have the right content,” Goldberg said. He also described the use of. Customization Manager that can apply customizations to specific records as NetSuite gives customers a single place to apply customizations, instead of having to perform them in numerous places throughout the system.