Sridhar Vembu ZohoZoho has established its first European office in Utrecht, Netherlands. The software company says the move signals the launch of a European business development initiatve, which includes growing a partner channel on the continent.

 Zoho's product line includes CRM, accounting and sales applications. "We see Europe and the U.K. as key markets with huge potential, especially for Zoho One, our unified bundle of more than 40 business apps," Sridhar Vembu, Zoho's CEO, said in a prepared statement. Zoho also has private data centers in Ireland and the Netherlands, data handling policies that comply with GDPR regulations, aregional partner network, and localized versions of most of its products in 15 languages. The company named Sridhar Iyengar as VP and head of European business in February. He previously served as Zoho’s VP of product management.

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