That’s followed by a box with this headline “Local Help” beneath which is the instruction: “Get on-site assistance from an authorized Intuit Solution Provider in your area.” First, I would ask if the average person knows what a solution provider is. But it's that "get help" message that really carries a message. It doesn’t say, “Buy QBES from an ISP.” If I don’t know what a solution provider is and I see that I can buy QBES direct, am I likely to explore the ISP box which has a “Find a Local Solution Provider” link? That takes the user to a page headlined “Local Help” with another headline beneath it. “Find a QuickBooks Expert in Your Area.” Beneath is a smaller headline in bold face “Intuit Solution Providers.” It’s not until you get the paragraph beneath that you learn and ISPs market and resell. I do not read “Local Help” or “QuickBooks Expert” as suggesting I can buy the product this way. I read them as suggesting that’s where to get advice.
Estimated reading time: 1 minute, 13 seconds
INTUIT’S UNINTENDED MESSAGE
When I looked for information about the Intuit Solution Provider Program (within the section on QuickBooks Enterprise Solutions), it struck me how Intuit says customers can buy QBES. Under a prominent box, labeled “Next Steps” is a hyperlink telling visitors to “Buy It Online.” Below that, another box provides a down-menu via which QBES be compared to packages including Dynamics GP, and the Sage MAS line and Peachtree.
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