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INTERDYN AKA HIRES COLUMBUS IT EXEC

Interdyn AKA, a New York-based Dynamics resellers, has hired Jim Bretschneider as EVP of sales and marketing. Bretschneider had served as managing director for Columbus IT Partner U.S.A., the American arm of the Copenhagen-based Dynamics VAR, and had been there since July 1998. Before that, he held managerial jobs at Columbus IT starting in 1991. For Interdyn AKA, it’s part of a continuing effort to move responsibilities away from founders Alan Kahn and Jack Ades.

The company hired a CFO six months ago and a VP to handle professional services about a year ago. “Jack and I have been trying to put a plan in place to hit some very aggressive growth targets we have taken ourselves out of the roles we were in,” Kahn said. Kahn had managed sales and marketing and Ades, professional services and the two both involved in finance. The change has been helped along by Microsoft’s Velocity program which is aimed at getting quality resellers to have significant growth. While Bretschneider has responsibility for all sales and marketing efforts, he will be involved in the company’s ramp up on multi-channel retail through Dynamics AX for Retail, which was launched this year. That applications includes code from LS Retail, which had been owned by Columbus IT.

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