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SERERRA, INTACCT; NO, UH … NO. YES

Vijay SahaTwo issues ago, this newsletter reported that the Sererra Consulting Group, a reseller based in Irvine, Calif., was carrying multiple cloud products, including Intacct. That was followed last week by a report from Intacct VP Taylor Macdonald that Sererra wasn’t an Intacct reseller, even though its website seemed to state it was. Then a couple of days later in an interview, Sererra CEO and founder Vijay Saha, said Sererra was an Intacct reseller, which was followed the next day by an announcement that Sererra had indeed signed with Intacct. In any event, Sererra is a SaaS specialist that also carries NetSuite, SAP’s Business ByDesign and Salesforce.com.

Saha says his company employs about 35 people and has an office in London that was opened about six months ago. Asked why Sererra carries multiple lines, he noted that his organization started out with NetSuite alone. “NetSuite is not the most channel friendly company,” he said. Being reliant on one company left Sererra vulnerable. He continued that “The other reason was that we had clients coming to us and NetSuite was not always a good fit. We just had to let them go and that didn’t make sense. Not everybody needs a fully-integrated solution.”

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