Acumatica will also take the 80 percent of the sales and marketing process "that partners have to do over and order" and turn those into videos prospects can view at anytime. The national program next year will involve "a number of very specific regional areas and we will work with partners to run demand-generation events." Duffy envisions bringing in prospects in the morning of such sessions providing meals, and then having a variety of afternoon events that include having channel members make presentations.
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ACUMATICA RAMPS UP MARKETING EVENTS Featured
Acumatica is planning to make itself much more visible during the next year. The company will roll out "Acumatica Across America" in 2015 and is increasing outbound telemarketing starting next week. "We are the Rodney Dangerfield of ERP," says Richard Duffy, Acumatica's VP of partner strategy and enablement. "Not enough people know about us." Duffy says two telemarketers have been added, which triples the company's capability. That effort will focus on generating leads and "prospecting them through a nurturing cycle and then turning them over to partners."
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