Estimated reading time: 1 minute, 10 seconds

MICROSOFT: ERP? WHAT'S ERP? Featured

Judson Althoff, MicrosoftThere was one great measure of the movement of Convergence away from being a Dynamics-centric show to one that's not. It was the keynote by Kirill Tatarinov, president of Microsoft Business Solutions. His speech had strong references to Dynamics CRM. But he discussed none of the four financial packages by name and during presentations involving three award-winning Microsoft customers, there was no mention of what back-end software was being used. One customer was cited for its use of CRM and the others for Azure.

But there was nada in the financial arena. The feedback circulating around the conference was that this was conscious decision by Microsoft. That's somewhat like some cultures that believe speaking a thing's name give it power. Some thought CEO Satya Nadella mentioned AX in his keynote but I can't find that in the official transcript. He did mention CRM twice and with a new release coming out, that's not surprising. During the first day only Judson Althoff, president of Microsoft North America, spoke the name of an ERP package and then only AX, which was the only one he mentioned by name in his address the second day of the conference. Most execs talked about Dynamics CRM, even if just in passing. It was only the second-day talk by Wayne Morris,  MBS marketing, that GP and NAV were discussed and that was by  product people making presentations, not Morris himself.

Read 1724 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.