Serenic also pointed to its release of Navigator Online which it said would expand its prospect base to companies that have not considered Serenic products before, whether “due to cost and/or lack of infrastructure and the related IT expertise.” But another problem is that Serenic is a company that has become less visible. Back when the Jay and Lisa Malik were running the company, it got attention. After they left, it pulled into a shell. The economy hasn’t helped, but I haven’t seen any clear message from the company in the last two years and its main focus seems to be on maximizing shareholder value by considering M&A. Even though it hasn’t gone that direction. Using a PriceWaterhouseCoopers arm as an advisor last year it considered “all of the above”, merger, acquisition, capital structure, and ended by parting with PWC. The earnings release noted, “Although several opportunities have been considered during the past nine months, we continue to search for a higher value scenario for Serenic stakeholders than has been discovered to date” The message I get is that leadership think this is a better route than trying to grow organically.