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IMPACT OF SAP’S BIG BIZ SUCCESS?

SAP logoA funny thing happened to SAP on its way downmarket and to a channel-driven business—It regained its momentum in the enterprise space. Hits like the Hana in-memory technology have spurred tremendously good financial results. That brings the question about commitment to channel and going down market.
It takes a lot more systems with a lower price tag to make the numbers than it does with sales of the big equipment. This has always been the issue that makes moving downstream so tough. The thought occurs that as there has been an increasing amount of talk that Business ByDesign, which was supposed to be a major tool for going downstream, might be too much product for the market it was originally designed for, thinking at the German software vendor could shift. It’s probably unfair to discuss any one SAP product as a key since the thrust of the company has been to compete on a platform level, not via any particularly software package. However, if there’s a bundle of money being made on the high end, it seems possible that somebody in the executive office might ask “why are we busting our humps to get to 1,000 units of ByD?”, especially given its price. Right now, SAP is giving Hana tons of exposure while ByD seems to have become a verse in “Silent Night.”
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