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SAGE CUTS CRM VAR
Sage North America has terminated the reselling contract of a SalesLogix VAR for pitching the reseller's customer base to switch to Salesforce.com, a competing customer relationship management program Sage terminated the reseller and said it would reassign its customers to other VARs, according to a letter from Jeffrey Gregorec, VP of sales and strategic alliances for Sage CRM Solutions.
Gregorec noted the dealer's action was a violation of the contract and also said the claims Salesforce.com made about Sage's SalesLogix offering in a pitch letter were largely untrue. Sage confirmed that the firm involved was Integrated Sales Management of Irvine, Calif. And it probably didn’t help that it's 1.8 miles from the Sage North America Irvine office (says Google Maps). The switch offer came in a letter from Steve Snapp, senior CRM consultant for Integrated Sales Management, who wrote, "We have been working with SalesLogix for over 10 years and know the platform very well so we can quickly determine what will be involved to convert you to Salesforce.com. … We have found that many of our SalesLogix Customers are great candidates for conversion". Snapp could not be reached for comment by deadline time.
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