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BRAINSELL ACQUIRES BLYTHECO'S 300 LIST
BrainSell, a Topsfield, Mass.-based reseller, has purchased the Sage 300 list from Blytheco. "It’s a small piece of their business," said BrainSell CEO James Ward. Ward said his operation has Sage 300 personnel on both coasts and at the same time, Blytheco is concentrating on high-volume products.
The Sage 300 practice was a relatively new one for Blytheco, which launched it in January 2011. The deal also signals a developing relationship between the two VARs. "Steve [Blythe] and I are going to build a deeper relationship," said Ward. Ward, who came out of the CRM business, is striving to increase the percent of his business that comes from sales of accounting systems. ERP is now 40 percent of revenue and Ward said he wants "to balance the business." Since the Sage 300 business is so new to Blytheco, it's not quite in the same category as the company's action to refocus its business that started last year when Blythe bought ought his partners.
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