I also support the view by Intuit CEO Brad Smith that the Internet is opening up buying decisions. But those factors can co-exist. The reason this discussion is critical is because small companies grow and the fate of graduates is still an important factor, especially like Intuit. I note that Smith’s comments in an investor presentation this week talked about them moving to products such as NetSuite, with no mention of Intacct, which had been Intuit’s partner for that purpose. McDerment addresses some major issues involving the low-end market and QuickBooks – a major one is that the flexibility small businesses want is exactly what accounting professionals don’t like. And I brought in the fact that Smith has said publicly that one-in-five QB purchasers never installs the product. McDerment’s most important message is that he sees a market in which choice will predominate. “The era of one product for all companies is over,” he says. FreshBooks is going where many have trod before with an accountant program. Members get a free account and hopefully recommend the product and yadda, yadda.