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FRACTURED PR: CONTROLLING INFO IN THE ELECTRONIC AGE

fractured fairy talesThose old enough to have watched the "Rocky and Bullwinkle" cartoons remember "Fractured Fairy Tales", episodes in which a popular story was spoofed by the cartoon makers. And given the proliferation of media, a company's public relations effort can end up being as far removed from what it wants as these tales were from the original telling.Good PR, in my eyes, focuses heavily on consistency of message. That means a company doesn't want different people giving different versions of the same story in different media. And in these days, there's more media for the message than ever before.

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NETSUITE SAYS NO STANDARD BILLING TERMS

In response to requests by the SEC staff about its form 10-K for the year ended Dec. 31, 2008 and for its 10Q for the second quarter ended June 30, NetSuite has said it does not have standard billing terms. I'm not sure this is a big deal, but the exchange of letters was interesting.

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DELTEK STOCK ISSUED TO BUY COMPANY

Deltek issued just over $2 million in stock to finance the recently announced acquisition of Reston, Va.-based mySBX. While Deltek did not release the terms of the acquisition when it was announced on December 15, the company filed a notice of the stock offering with the SEC this month, specifying that the securities were to be used for the purchase.

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