Acumatica's chief marketing officer, Stijn Hendrikse, has moved to a sister company. "I am still at Acumatica because they don't have my replacement yet," Hendrikse said this week. However, his job for the present and future is as CMO and managing director at MightyCall and Infratel. Hendrikse came from Microsoft in March 2012. Behind these companies is Serguei Beloussov, founder and chairman of Acumatica, Infratel, Parellels, and founder and CEO of Acronis.

NetSuite broke new ground in exhibit hall management for this midmarket accounting business this year, highly effective management. At least, it did one thing not seen at most (if any) accounting conferences in the last two decades, setting the entrance to the keynote hall through the exhibits and leaving time between breakfast and the 9 am keynote. This is obviously a benefit to paying exhibitors. It turned out to be a much longer time than expected to see exhibits when the San Jose Convention Center technical system wasn't up to snuff, a fact likely to play in negotiations.

Intuit added 165,000 QuickBooks Online subscribers over the last year and Xero tacked on 157,000. So how many are available to FreshBooks, Sage One, Wave, Kashoo and who knows how many other low-accounting products? We know not everyone will make and executives are starting to point to a coming shakeout. In Sage's first-half earnings webcast earlier this month, chief executive Guy Berruyer rattled off some names and said he could think of at least 10 others in the United Kingdom. "I don't expect them all to make it," he said. Neither do most of us.

It was all an odd schedule--a company holding its earnings conference call 12 days after it filed the 10-Q for the quarter and the CEO bragging about the progress the company has made since he joined in October. Of course, later in the earnings call, CEO Joseph Cowan denied a Wall Street Journal report that Epicor Software is for sale. That was after he reported the company's recent Insights conference was, "The most surprising and motivational event I have ever attended."