Microsoft is continuing to look for a way to keep smaller resellers involved in selling Dynamics while at the same time talking about how it will cut non-producers and is introducing, or at least testing, a Master VAR plan. "September 1 marks the date when Microsoft plans to launch a pilot of a "Master VAR" program for Dynamics partners," says an email from Craig Maurer, president of S2 Technologies, which is soliciting other dealers in partnership with the Katalys Group.

Intuit is dropping the ProLine brand that it had launched as method of tying together its product lines. While that doesn't directly affect many readers of this newsletter, it shows how tough rebranding can be. The issue is that everyone knows TurboTax and QuickBooks, but almost no one knows the Intuit name. Sound familiar? Read more...