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MILLER; ROOM IN SAGE'S BIG TENT

The most important strategic statement to come out of Sage Insights was a statement by Tom Miller, VP of channel management, that Sage is not going to deliberately weed out the smaller resellers the way its rival Microsoft is doing. Asked about Sage’s views, Miller said the company believes there is room for small resellers and accountants, not just the larger, expanding VARs. “It’s a big tent,” was his way of expressing it.
With Microsoft aggressively pruning its channel, Miller said his company is getting a lot of inquiries from that source. Sage is also looking to fill in gaps in territories and product coverage in the United States. Certainly, Sage went out of its way to make the accountants feel at home by inviting members of the Sage Accountants Network to its Insights reseller conference, held this week in Denver, for the first time. Fifty-two attended and Sage was very happy with that total and there was discussion of many offerings for accountants, including Sage Connect, a portal designed for accountant/client collaboration. But despite Sage’s intentions, the market is taking care of many smaller VARs, who are selling out or banding together. In the latter category, the most notable effort is DSD Business Systems partner program. This has been a loose alliance, essentially a buying group, but at the show members were more visible in having DSD as a prefix to their names on badges. Some of the members include Telesis Software, Schulz Consulting, NextStep Technology and &R Consulting. We’re going to see a lot more of these efforts in both the Sage and Microsoft channels.
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