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BUILD UP STARTS FOR AX RELEASE

Microsoft has started the push for the next release of Dynamics AX, scheduled for third quarter.  In software terms, this is a bit like starting the Christmas season before Halloween. Can’t start too early on the marketing. Code named Dynamics AX “6” (The reasons for the quote marks are not clear), the new version features a cure for cancer and global warming. Well, maybe not that much. One of the more interesting statements was on approach with Hal Howard, corporate vice president, for Dynamics ERP Research and Development quoted as saying “As we introduce these powerful new innovations, we maintain our focus on simplicity by streamlining application deployment, maintenance and upgradability.”
That was interesting since one very good Dynamics VAR this week talked about simplicity as one of the things Microsoft has been getting right with AX, simplicity at least in terms of the ability of resellers to work with the program. In the list of official improvements was an architecture that accelerates software developer by requiring less coding and providing “pre-built interoperability with the Microsoft Application Platform, including Microsoft SQL Server 2008 R2 and Visual Studio 2010, and other Microsoft technologies such as Microsoft Office 2010 and Microsoft SharePoint 2010.” That should be translated as “we’re betting the farm on the stack.” The third point in the official statement was “A unified ERP solution with pre-built capabilities for five industries and 38 countries, providing a rich foundation that allows ISVs to rapidly expand their solutions to new verticals and geographies. I think this translates as “We have seen the future and it is AX.”
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