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INTUIT DROPS PROLINE BRAND
Intuit is dropping the ProLine brand that it had launched as method of tying together its product lines. While that doesn't directly affect many readers of this newsletter, it shows how tough rebranding can be. The issue is that everyone knows TurboTax and QuickBooks, but almost no one knows the Intuit name. Sound familiar?
ProLine debuted two years ago this month and was supposed to unify the brand. It was immediately noticeable by the phrase "Intuit ProLine Products and Services for Accounting Professionals" that was placed on the top of the Web pages for its tax and accounting products such as ProSeries, Lacerte and QuickBooks. "With the new fiscal year, which started August 1st, we are phasing out ProLine. As a result, ProLine Tax Online is now Intuit Tax Online Accountant," a spokesperson noted. However, the revised branding is not yet reflected on some of the company's product web pages or its ProLine Facebook page.
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