Both Hitachi and the CRM firm, which was founded in 2003, were members of the Microsoft Inner Circle for 2013 and Customer Effective, based in Greenville, S.C., was a finalist for CRM Partner of the Year last year. Terms were not disclosed.
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HITACHI BUYS CUSTOMER EFFECTIVE
Hitachi Solutions America, a Dynamics AX and CRM reseller, has acquired Customer Effective, one of Microsoft's top CRM VARs. Hitachi said the deal will add around 90 highly-skilled CRM resources throughout North America. Customer Effective CEO Scott Millwood, has become SVP Hitachi Solutions Global CRM practice.
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