That would be NetSuite, Intacct and depending on how you categorize it because of its on-premise business, Acumatica. Yet, history in technology teaches us over and over that the next generation of bigger companies comes from the low-end. Smaller companies move up; bigger organizations have difficulty moving down. And for a great example, let's turn to NetSuite. It started out charging $5 per month back in the days it was called NetLedger. The Dynamic has changed—there is a lot better chance of making money in that end of the market. But NetSuite's continuing move upmarket indicates that the next generation of midmarket is more likely to come from low-end companies adding capability to their software than from new entrants emerging from nowhere or even the established players finally becoming purveyors of true cloud applications. It's also likely that the large number of competitors in the low-end, coupled with Intuit's ability to squeeze this market, will cause some to look for revenue growth in the mid-market.