Certinia—sounds like the latest drug being advertised on TV. “Call your doctor and see if Certinia can help you.” Anyway, CEO Scott Brown noted the expansion into two more markets with the launch of the Success Cloud and Services CPQ and beyond its traditional PSA. The press release announcing its changed described the product platform as encompassing “all the solutions needed to run a connected services business today from opportunity to renewal.” That is reflected on the redesigned Certinia webpage which prominently feature its product lines as the Professional Services Cloud, ERP Cloud and Customer Success Cloud. As the company named its fourth chief revenue officer in the last four years in October, a bit of change might be helpful.
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F’FORCE BECOMES CERTINIA Featured
FinancialForce has changed its name to Certinia. The company said this week the change is because of the expansion of its product line with the addition of financial planning and analysis, among other additions.
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